Releasing his music on his own record label is something that James has sustained and championed the entirety of his career. It allows him to control every aspect of his music and legacy and he oversees a back catalogue that has now amassed in excess of 50 million plays across all platforms. 

If further proof of James’ infectious magnetism across the industry were needed, one need look no further than the long list of artists lining up to collaborate with him - from arena-filling superstars such as Stormzy and Sam Smith to the likes of Herbie Hancock, Lang Lang, Marcus Mumford and Disclosure amongst many others. It’s these collaborations, blended with influences from the likes of Frank Ocean, D’Angelo, Erykah Badu and Robert Glasper, that have led to James developing a unique sound and style of his own whilst emerging as one of UK music’s most interesting voices.