Serious Trust

Help us unlock music’s potential

Each year, EFG London Jazz Festival's charity, Serious Trust relies on individual donations to sustain our work with musicians and participants.

By supporting us, you can help to ensure that music is accessible to all, and artists have the opportunities needed to develop and reach their full potential across the following three strands of activity in the Festival:


Serious Trust offers invaluable career progression opportunities for emerging artists by supporting the Festival producer's talent development programme, Seriously Talented. In 2017, over 90 Seriously Talented artists performed during the 10 days in all kinds of different performances and showcases.


The Festival is committed to making music accessible to all. With the support of the Festival's donors and funders, the 2017 Learning & Participation programme enabled over 900 young performers to perform at 40 different events across the Festival including huge public free-stage performances at Barbican and Southbank Centre. We have big ambitions to support even more young people this year.


Since 2013 the Festival has commissioned over 100 artists to create new work. In 2017, our campaign 25 for 25: New Music Matters raised funds to commission over 35 artists to create and present new work this year, and we aim to build on this legacy into the future.

Get closer and get inspired.

How your support makes a difference:

£5 contributes towards our Serious New Audiences scheme and offers a young person the chance to attend a world-class performance which they otherwise might not have access to. 

£25 provides a place for a young instrumentalist in a workshop with an inspirational musician

£50 supports a place in a jazz workshop for a toddler and their carers

£100 enables four young people from schools and community groups to experience world-class live music as part of Serious New Audiences

£250 provides mentoring for an artist on one of our renowned talent development programmes

£500 covers the costs of an emerging artist opening for a major artist at a Serious concert

£750 covers percussion hire for rehearsal and performance of a large-scale participatory project for players of all ages and abilities

£1,000 offers funding towards an exciting new commission

Serious Trust is a registered charity number 1145535

Contact us on 0207 324 1880  or