Festival partners
Our Festival Partners ensure that every year we can bring the incredible EFG London Jazz Festival to audiences across the UK and around the globe. With their support we can create incredible collaborations, we can showcase ground-breaking new artists and work, we can inspire audiences, and we can support the next generation of musical talent.
So, to our title sponsors EFG Private Bank and our Festival and Media Partners, a huge thank you from all of us to all of you; we couldn’t do this without you!
To find out more about our individual Partners and how they support the Festival, please click on their logo below.
Title Sponsor
Global private banking group EFG has a worldwide relationship with music and EFG London Jazz Festival is the centrepiece of this commitment. EFG has been the headline sponsor of the Festival since 2013 and continues to play a fundamental role in supporting the Festival programme and enabling its artistic ambitions.
EFG has been supporting the Festival since 2008, and together with Serious has co-created the EFG Elements Series, an annual collection of shows with broad appeal designed to showcase the breadth and diversity of the Festival programme and contemporary jazz.
Case Study
The EFG Elements Series: In partnership with our headline sponsor, EFG Private Bank, we select four shows within the festival that represent our mutual values of excellence, innovation and collaboration. This is activated with bespoke branding across all marketing channels and on-site.
The Elements Series includes our opening night Gala, Jazz Voice, which
features a dazzling line up of soloists accompanied by the EFG London
Jazz Festival Orchestra and led by conductor Guy Barker.
Hospitality and Access to Talent: EFG invited over 250 global clients and key guests to four hospitality events alongside their EFG branded Elements Series. These events provided an opportunity for EFG to wine and dine their clients and mingle with the stars at the Jazz Voice after-party. We provided a stage for their Global CEO to give a speech to these valued clients and network with their guests. EFG also provided gift bags to guests at the end of the evening, all managed via the Serious hospitality event team.
Further activation and brand touch points included:
- An internal gig at the EFG offices, bringing live music to their foyer and an evening social event for staff.
- EFG clients and staff availed of over 500 tickets to the 2023 festival
- Their 15th year partnership anniversary was celebrated with a dedicated video, in our marketing campaigns and in host speeches at gigs, raising a round of applause at the sold out Emeli Sandé show
Major Sponsor
Case Study
Working with Appleton Estate, we handpicked three concerts from across the festival to create an exclusive concert series that celebrated the ongoing influence of Afro-Caribbean music on the international Jazz scene and our shared commitment to platforming this.
Further activation and brand touchpoints included:
- Connection with the three artists to film Behind-The-Scenes content which was then collaboratively posted across our social media, reaching a digital audience beyond the live shows and ensuring the partnership story lives on beyond the festival.
- Bar activations and product placement at the Appleton Estate Jazz Sessions and our September launch party at Lafayette.
- Venue brand activations that reached over 700 live audiences, with logo projections, physical branding and bespoke decoration.
Official Festival Partners
We are delighted to be working with Champagne Thiénot, because of our common passion for the arts and culture. A modern family-run Champagne house favouring quality over quantity, creativity over traditionalism, Champagne Thiénot has a youthful approach, focusing on originality amongst older counterparts. These principles resonate throughout the artistic excellence of our programming.
Case Study
- Hospitality: Champagne Thiénot supported the VIP Hospitality Receptions for the Festival’s Opening Night Gala Jazz Voice in the Royal Festival Hall as well as Marcus Miller in the same venue. These high-end networking events had over 400 attendees, with Champage Thiénot centrally positioned and the Brut NV enjoyed by all those in attendance.
- Tickets: Champagne Thiénot guests, staff and clients availed of 22 tickets throughout the festival, from Jazz Voice to Norah Jones, RIOPY and London Brew.
- Marketing: To ring in the New Year, we ran a successful competition to win a bottle of Champagne Thiénot Brut NV signed by Marcus Miller via our Social Media and Newsletter channels.
We love our association with our Official Hotel Partner Edwardian Group. We share with the Edwardian Group a commitment to culture, creativity and innovation; one that manifests itself in the wide-ranging Festival programme as well as in Edwardian’s forward-thinking hotels.
Case Study
- Performance Activations: Noemi Nuti and her pianist Rupert Cox performed at Edwardian’s Scoff & Banter in South Kensington during the festival. Hotel guests and audiences enjoyed live original jazz and interpretations of romantic Jazz standards alongside dinner and drinks.
- Artist Accommodation: 16 artists and their groups stayed at Edwardian Hotels throughout the festival.
- Tickets: Edwardian guests, staff and clients availed of 50 complimentary tickets throughout the festival.
- Marketing: The EFG London Jazz Festival 2023 launch film was filmed at The Londoner, which acted as the perfect backdrop to our primary campaign content. The film was screened to guests at the launch party and amplified online.
Digital and Media Partners
We are extremely proud of our long association with BBC Radio 3, which goes back to the first iteration of the EFG London Jazz Festival (as it is now known – back then it was simply the London Jazz Festival) in 1993. We work closely together each year to produce a dynamic and forward looking programme of events and broadcasts which reflects the exciting nature of the British Jazz scene.
Our partnership with Jazz FM focuses on key values that compliment each other’s contribution to the music industry and is characterised by our joint commitment to championing jazz.
Each year we collaborate on a wide variety of broadcasts and programmes that showcase a wide definition of the genre, from international icons to home-grown talent and rising stars.
Working with Jazzwise has been a pleasure as we share a dedication to showcasing the very best of Jazz from the UK and across the world.
Every year we share content around the Festival in terms of artists, programmes and behind the scenes insights giving readers and audiences a rounded view of this great Festival.
Institutional Sponsors:
Each year, the EFG London Jazz Festival demonstrates its commitment to diversity, access and artistic excellence through its innovative and dynamic programme. As we emerge from a period of global adversity and we look ahead to an evolving cultural landscape, the Festival seeks to thrive at the forefront of British culture.
Serious, who produce the Festival, work nationally and internationally to develop the next generation of artists and young producers through Talent Development schemes, to break barriers to music through Creative Engagement programmes, and to shape a musical future which challenges inequality and reflects the diversity of jazz and of the UK.
This commitment forms a crucial part of the Festival’s ethos as well as underpinning the vision of live music producer Serious. Arts Council England is proud to continue supporting this work, via National Portfolio Organisation funding through Serious.
