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15 - 24 November 2024



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Global private banking group EFG has a worldwide relationship with music and EFG London Jazz Festival is the centrepiece of this commitment. EFG has been the headline sponsor of the Festival since 2013 and continues to play a fundamental role in supporting the Festival programme and enabling its artistic ambitions.

EFG has been supporting the Festival since 2008, and together with Serious has co-created the EFG Elements Series, an annual collection of shows with broad appeal designed to showcase the breadth and diversity of the Festival programme and contemporary jazz.

Case Study

The EFG Elements Series: In partnership with our headline sponsor, EFG Private Bank, we select four shows within the festival that represent our mutual values of excellence, innovation and collaboration. This is activated with bespoke branding across all marketing channels and on-site.

The Elements Series includes our opening night Gala, Jazz Voice, which
features a dazzling line up of soloists accompanied by the EFG London
Jazz Festival Orchestra and led by conductor Guy Barker.

Hospitality and Access to Talent: EFG invited over 250 global clients and key guests to four hospitality events alongside their EFG branded Elements Series. These events provided an opportunity for EFG to wine and dine their clients and mingle with the stars at the Jazz Voice after-party. We provided a stage for their Global CEO to give a speech to these valued clients and network with their guests. EFG also provided gift bags to guests at the end of the evening, all managed via the Serious hospitality event team.

Further activation and brand touch points included:

  • An internal gig at the EFG offices, bringing live music to their foyer and an evening social event for staff.
  • EFG clients and staff availed of over 500 tickets to the 2023 festival
  • Their 15th year partnership anniversary was celebrated with a dedicated video, in our marketing campaigns and in host speeches at gigs, raising a round of applause at the sold out Emeli Sandé show
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