Case Study

Working with Appleton Estate, we handpicked three concerts from across the festival to create an exclusive concert series that celebrated the ongoing influence of Afro-Caribbean music on the international Jazz scene and our shared commitment to platforming this.

Further activation and brand touchpoints included:

Connection with the three artists to film Behind-The-Scenes content which was then collaboratively posted across our social media, reaching a digital audience beyond the live shows and ensuring the partnership story lives on beyond the festival.
Bar activations and product placement at the Appleton Estate Jazz Sessions and our September launch party at Lafayette.
Venue brand activations that reached over 700 live audiences, with logo projections, physical branding and bespoke decoration.