25 for 25: New Music Matters

The EFG London Jazz Festival is celebrating its 25th birthday! 

To celebrate the breadth of the jazz scene that we know and love, Serious Trust has launched the '25 for 25' campaign to raise £25,000 towards the commissioning of new music at the 25th Festival and we’d love for you to be part of the journey.   

We believe new music matters in order to:

  • Engage both rising and established stars to infuse the Festival and wider music scene with fresh and innovative new work
  • Provide ongoing talent development opportunities for artists
  • Create opportunities for new music in our Learning & Participation programme where innovative work is in constant demand to engage and inspire the next generation

Hear from Peter Edwards, who we commissioned in 2014:

Serious Trust's commitment to commissioning fresh new work which engages a broad range of people is only possible thanks to all of our supporters.  

To be part of our ’25 for 25’ campaign, you can donate here or find out more about the different strands of the commissions programme below.

'A timely reminder of where the love of music-making often begins – through chance meetings, faltering beginnings, and inspiring guides.'  

The Guardian on mass-participation project Make It/Break It at the 2016 EFGLJF


‘I have been inspired to take more risks, and most importantly, I’ve found a new confidence in myself as an artist.  With this new wave of optimism, I have begun new collaborations and created new opportunities’

Yazz Ahmed, Seriously Talented artist


"It’s the way music is going. Genres are coming together. We bring together two things that wouldn’t normally be there...we create the pocket of exploration to find out how that’s going to work."  

Phil Meadows on new commission Decade Zero

Beyond box office income, the Festival relies on a broad range of funders to offer such a diverse and inclusive platform for new, forward-thinking music.

We cannot offer these opportunities without additional support from audience members who share our passion for the very best live jazz on today's scene and the next generation of music lovers and music makers.

You can join us, by donating to the 25 for 25 campaign or contact Katie to discuss further on 020 7324 1880 or [email protected]

  • 25 for 25 New Music Matters
  • Serious Trust

Serious Trust is a registered charity no 1145535. More information on Serious Trust can be found here.